An exercise in efficiency.

When you’re accountable to 34 franchisees across the country, you have to make sure that every marketing dollar is spent wisely. Greg Peters, owner of Configure Express was in such a position and when his previous Marketing Manager moved overseas, he made the decision to engage Right Hand Man as his ‘Effective Marketing Manager’ rather than fill the vacant role.

Since taking over, Right Hand Man has helped formulate a comprehensive 12 month promotional plan, worked alongside the media agency to oversee all media buying and planning, and has presented marketing plans at the annual Configure Express conference. Right Hand Man has also been a point of contact for franchisees with any marketing based enquiries.

The cost savings have been significant and given Configure Express the scope to widen its marketing options. And because Right Hand Man also handles the production of advertising and promotional material for Configure Express, work can be done even more efficiently.

Here’s what our client had to say:

“The best possible awareness is achieved from the most practicable solution – we leave it to Daniel.”

Greg Peters
Founder – Configure Express