Advertising & Promotion
Give them something to remember.
Advertising can be affordable. It’s just a matter of being smart.
When it comes to advertising your business, or creating promotions, there is one criteria that should be considered above all others. Did it work? Advertising has often relied on the long worn, and now horribly outdated phrase; ‘I know half of my advertising works, I just don’t know which half’. With available technologies combined with a good understanding of marketing principles, there is no reason not to be able to measure and define what activity works for you and what doesn’t.
The historically high cost of advertising has also seen a radical shift, with small businesses now able to apply smaller budgets into the advertising and promotion of their businesses, to deliver a real impact on their bottom line.
For most small businesses, advertising has been the type of spend that is difficult to justify, especially in leaner times. With the right approach, and understanding of what works for your business, small business owners can invest in advertising with confidence that it will provide a positive return for their business.
We seek to work with businesses to understand their audience, their key messages and their return on investment (ROI) requirements, so that we can create advertising that delivers real value back to the business.
There’s no point having 1000 new customers, if you can only handle 100.
Before we start an advertising campaign, we’re interested to understand what happens when we get a response. How are enquiries dealt with? What happens if we get a LOT of enquiries? Is there an ideal capacity? Who exactly do we want to contact us? Why them? What do we need a campaign to deliver?
Once we have clarity to the specific audience, and what action we want them to take, we can focus on creating an ad to actually deliver it. If you have low capacity for calls, then we don’t want to bombard you with a lot – that will only disappoint your potential customers. If you have a lot of capacity, we still need to ensure that the people we bring in are the right type of customer for you.
Once we have all the pieces in place, but before we go live with the ad, we’ll ensure that we have some processes in place to identify what brought each enquiry into the business. We want to know what prompted them to contact us, what that cost us, how much they spent and how it compares to other advertising options. Only then can we ensure that any advertising and promotion activity is generating a positive ROI.
Advertising is our bread and butter.
Right Hand Man’s staff have years’ of experience within the advertising industry with a focus on delivering specific results for their clients. Our approach is to always understand your business, and importantly your ideal customers, in order to create advertising that delivers for your business. Our experience includes the development of practically any type of advertising or promotional element including; brochures/flyers, sales collateral, vehicle signage, trade show displays, direct marketing, online advertising (Adwords, website banner advertising, social media etc), print ads (press and magazine), radio, outdoor (billboards, bus backs, adshels etc), cinema ads and TV.