Case Study:
Auckland Racking & Shelving
Industry: Construction / Trade
Services:
Business Positioning, Marketing Action Plan, Brand Identity, Website Design & Build, Advertising & Promotion, Advise & Act Programme, Digital Marketing
Elevating a Family Business with a Fresh Identity
Challenge:
Auckland Racking and Shelving, an established pallet racking company, needed to refresh their brand to compete more effectively in the marketplace. They found it challenging to differentiate themselves from competitors and wanted to highlight their unique strengths, including their consultancy services and family values.
Solutions:
Right Hand Man implemented:
Business Positioning workshop to identify unique selling points
Development of a modern, fresh logo with new colour scheme
Design of building and vehicle signage
Creation of a modern, functional website
Production of marketing materials including brochures and whiteboard videos
Digital campaign to drive website traffic and generate leads
Sales team advisory on incorporating unique selling points into daily operations
Results:
Successfully refreshed brand identity, injecting new life into the company image
Improved differentiation in the marketplace, highlighting consultancy services and family values
Increased brand awareness through new signage and digital presence
Enhanced sales team morale and effectiveness with new marketing tools
Positive impact on the company's bottom line
Here’s what Matt have to say about our services:
“Auckland Racking & Shelving have been doing business across NZ for over 25 years.
When we were looking for a marketing partner, we chose RHM for their passion, their enthusiasm and, to be fair, grass roots attitude.
The team listened to our current situation, researched our competitors and then built us a new brand and, together, we developed the platform for how we do business. We didn’t need to change our products or services, we needed to understand them and ensure that we screamed to the masses “How can we help you”. I highly recommend RHM to anyone who is looking for that A-level of service and care well above the rest.
The external set of eyes has been refreshing and entertaining, our initial six month journey is coming to an end and I am looking forward to putting in place our next strategy and plans with the team at RHM.”
Matt Cowan, General Manager, Auckland Racking & Shelving
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