Digital Marketing: Data-Driven Strategies for 2024

At Right Hand Man, our Digital Marketing Manager service combines cutting-edge tools and strategies with years of expertise to create tailored digital campaigns that drive real results for your business. From boosting your search engine visibility to crafting personalised email campaigns, we handle every aspect of your digital presence, allowing you to focus on what you do best - running your business. 

Google Ads: Precision Targeting in a Privacy-First World

With the phasing out of third-party cookies, Google Ads has evolved:

  • We leverage first-party data and contextual targeting

  • We optimise for Google's Performance Max campaigns

  • We focus on conversion tracking and attribution modelling

Our approach ensures you're reaching the right audience while respecting user privacy.

Analytics: Beyond Google Analytics

While Google Analytics is still valuable, we now offer a suite of analytics tools:

  • Google Analytics 4 for cross-platform insights

  • Heat mapping tools to understand user behaviour

We provide clear, actionable reports that drive real business decisions.

Email Marketing: Personalisation at Scale

Email remains a powerhouse, but it's all about personalisation now:

  • Designed to match specific audiences

  • Written to maximise impact

  • Crafted to achieve your specific goals

Our emails don't just look good - they deliver results by speaking directly to each recipient's needs.

SEO: Content-Driven and User-Focused

SEO in 2024 is about more than just keywords: 

  • We focus on E-A-T (Expertise, Authoritativeness, Trustworthiness)

  • We create content that answers user intent, not just matches queries 

Our SEO strategies are designed to build your brand as an authority in your field.

Social Channels: Beyond the Basics

Digital marketing has expanded, and so have we:

  • Social media marketing, including Facebook, LinkedIn, and influencer partnerships

  • Content marketing, including video and podcasts

  • Local SEO and Google My Business optimisation

Inbound Marketing: Attract, Engage, Delight

Inbound marketing is about creating valuable experiences for your audience:

  • We develop comprehensive strategies to draw customers to your brand

  • We craft content that educates and solves problems

  • We nurture leads through every stage of the buyer's journey

We stay on top of new platforms and technologies to keep you ahead of the curve.

Projects

Here’s what Simon & Elise have to say about our services:

“In 2021, with our business expansion, we realised we needed a rebrand. In our search for a good marketing agency, RHM stood out. Richard's industry expertise and face-to-face approach impressed us.  Since then, the talented team at RHM have delivered creative ideas that have boosted our market presence.

Beyond the rebrand, RHM now handles our EDM, digital, and print media. They're a boutique agency dedicated to understanding your business and delivering exceptional marketing. I highly recommend RHM!”

– Simon & Elise Jennings, Owners, HMB Marine Electrical

Arrange a FREE, no-obligation marketing consultation today.

Get a free one-hour marketing assessment for your business. Right Hand Man offers no-obligation consultations to discuss your business's marketing strategies and determine where to focus your efforts for growth. Simply fill in your details to schedule a meeting. Looking forward to connecting with you!