Case Study:
Tamaki Marine Park

Industry: Marine / Trade

Services:

Marketing strategy, advertising, inbound and digital marketing management

Steering Success in Auckland's Marina Industry

Challenges:

Tamaki Marine Park (TMP), a premier marina in Auckland, faced a number of marketing hurdles. They were struggling to track the number of sales generated from marketing activities, which meant they often allocated their budget based on gut feel rather than data-driven insights. TMP also lacked case studies and customer testimonials to effectively showcase their facilities and extensive marine services.

Solutions:

Right Hand Man implemented:

  • Market research and data-driven digital campaigns

  • Creation of case studies, testimonials, and videos

  • Optimised newsletter design and content

  • Monthly performance reviews

TMP Newsletter

Outcome:

  • Improved positioning of TMP as a top-tier marina in the digital landscape

  • Significant increase in website traffic and sales

  • Reinforced TMP's reputation as a trusted and skilled provider in Auckland's competitive marina services environment

Here’s what Martin has to say about our Service:

“We are a busy business and it has been great having Richard and the team at Right Hand Man help us out and support our marketing. The RHM team has taken significant pressure off of me allowing me to focus on the business whilst challenge me with the specifics regarding marketing. Since RHM have come on board we have launched a quality newsletter, reached out to customers for feedback and testimonials as well as giving me feed back on our website and general marketing strategy. The RHM team have show dedication, enthusiasm  and passion towards our goals here at Tamaki Marine Park.”

– Martin Hannon, Tamaki Marine Park

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