Case Study:
Next Gen Autos

Industry: Trade

Services:

Marketing action plan, brand identity, website design & build, advertising & promotion, inbound marketing, Advise & Act programme, digital marketing management

Revving Up Success for a Startup Auto Workshop

Challenge:

When mechanic Dan Oliver returned from a stint in Europe, he had a mission. After working in one of London's most prestigious auto workshops, he aimed to create his own version in Silverdale, providing top-level expertise, customer service, and technology. As a startup, Dan needed a partner to help build a strong foundation and gain traction in the local community.

Solutions:

Right Hand Man implemented:

  • Branding and website development reflecting premium positioning

  • Localised advertising campaign with targeted flyer drops

  • Content creation including thought-leadership articles and promotional videos

  • Online presence optimisation through Google search campaigns

  • Slow-grow marketing budget strategy for sustainable development

Results:

  • Successful launch as a premier automotive service provider in Silverdale

  • Increased brand awareness and website traffic

  • Established reputation as a trusted and skilled mechanic in the community

  • Positioned for long-term success and growth

Here’s what Dan has to say about our services:

“The team at RHM has been instrumental in growing my business from a startup to a thriving enterprise in Silverdale, Auckland. They provided invaluable assistance in creating a strong business name, branding, and website. The marketing action plan they developed has consistently brought in new clients every month. I truly value our regular meetings to review advertising results, which have helped me become a better business owner with their ongoing support. Effective marketing yields great results, and Right Hand Man has certainly delivered on that promise.”

– Dan Oliver, Owner, Next Gen Autos

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