Case Study:
HMB Marine Electrical

Industry: Marine / Trade

Services:

Marketing Action Plan, Website Design & Build, Brand Identity, Advertising & Promotion, Digital Marketing

Powering Up a Marine Electrical Leader's Marketing Strategy

Challenge:

For more than two decades, Half Moon Bay Marine Electrical (HMBE) has earned a reputation as one of Auckland's most trusted marine electricians. While the business had a solid base of loyal customers, the husband and wife owners saw potential to take the business to a new level, including opening a second base at Tamaki Marine Park (TMP). Although HMBE had existing digital advertising in place, the client wasn’t quite sure whether the investment was effective / giving them a return on investment they desired. And they engaged Right Hand Man to come up with a solid, measurable plan – and provide the execution of marketing activities – so the owners could concentrate on what they did best.

Solutions:

Right Hand Man implemented:

  • Branding refresh, including logo update and new signage for both locations

  • Website redevelopment to showcase expertise and both locations

  • Targeted promotions with suppliers, integrated into newsletters and Google Ads

  • Digital campaigns combining Google Search and Facebook ads with accurate sales tracking

  • Content creation including case studies, customer testimonials, and project videos

  • Monthly newsletter to communicate expertise and customer service

Results:

  • Successful expansion to a second location with consistent brand experience

  • Increased website traffic and sales

  • Improved ability to measure marketing effectiveness

  • Reinforced reputation as a trusted and skilled marine electrical service provider

  • Well-positioned for future growth and success in the industry

Here’s what Simon & Elise have to say about our services:

“In 2021, with our business expansion, we realised we needed a rebrand. In our search for a good marketing agency, RHM stood out. Richard's industry expertise and face-to-face approach impressed us.  Since then, the talented team at RHM have delivered creative ideas that have boosted our market presence.

Beyond the rebrand, RHM now handles our EDM, digital, and print media. They're a boutique agency dedicated to understanding your business and delivering exceptional marketing. I highly recommend RHM!”

– Simon & Elise Jennings, Owners, HMB Marine Electrical

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