Case Study:
DebtWorks
Industry: Debt Collection
Services:
Business Positioning, Website Design and Build
DEBTWORKS – A STORY OF SMALLER BEATS BIGGER
Debtworks came to Right Hand Man looking to strengthen their position within the debt collection industry. With a team of over 50 staff, they sat just behind the largest corporate collection companies. However, they believed their people and processes were superior – they just needed a way to communicate these clear advantages. And so they came to Right Hand Man.
First job? Accurately defining their key points-of-difference. And the answer was clear, Debtworks carefully consider each client’s needs and design debt collection programs tailored to the needs of the debtor and debtee. Open communication, a wealth of experience and a personal touch means that Debtworks go above and beyond the cookie cutter methods of the larger debt organisations.
Our next job was to work closely with the team to build them a new website that was fresh, modern and not to mention a site they could be proud of. We used the business positioning points of difference to write SEO conscious copy throughout the site. Plus, we made sure all of the online payment systems worked efficiently on the new platform. The result was a website they loved and they could update and change themselves.
Debtworks were great to work with; they were open to our ideas and suggestions. We look forward to continuing to help them raise their profile in the debt collection industry.
Here’s what Bruce has to say about our Service:
"I just wanted to thank the entire Right Hand Man team for the outstanding job you have done on launching our new website.
It’s true that it’s hard to find the perfect client and we have been far from perfect with constant change requests and clarifications, yet you’ve handled the project with patience and professionalism carefully guiding us to the desired goal. Your dedication, skills and service has meant we’ve always felt like we are are in a safe pair of hands with good old fashioned service and common sense.
We are the credit experts so if anyone should recognise that credit should be given when credit is due, then it's us!! So thanks again – awesome work!"
- Bruce Cross, Debtworks
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