Case Study:
Little Ants Childcare Centre
Industry: Trade
Services:
Marketing action plan, brand identity, website design & build, advertising & promotion, Advise & Act programme
Taking those first important steps
Anant and Ranji came to us when they were in the planning stages of a new business venture – ‘Little Ants’ - a childcare centre in the South Auckland town of Waiuku.
The couple came to Right Hand Man because they were looking for a partner that could provide them with a full range of marketing support.
We recommended we start by finding the key points of difference in their business. This would provide Anant and Ranji with clear messaging that they could use on their website and other marketing communications and various collateral.
Right Hand Man delivered on this. And then went a few steps further.
After completing the Business Positioning workshop, we created a look and feel for Little Ants that we took across a logo, business cards, character creation, brochure, flyers, signage and website design. We also created an advertising and marketing plan.
Plus we helped them find administrative staff that could take leads before the doors opened. On top of that, we provided guidance around reducing the inevitable costs that a start-up business must face.
With that work completed we are now providing our regular Advise and Act meetings until they open their doors.
Here’s what Anant & Ranji have to say about our services:
"Daycare was new to us and as a start up we needed that extra support, as a partner we found RHM incredible. From the first phone call and subsequent interactions, Richard and his team have been awesome. Working hand-in-hand, they have been responsive and have delivered great results that have really helped us achieve our business outcomes.
Developing our brand promise was a great exercise to go through, and this remains the cornerstone of how we act and interact with those touched by our business. I would describe Right Hand Man as a key business partner, a team who genuinely care about the outcomes for you as a small business owner. We found Right Hand Man great to work with, easy to get along with, patient listeners and always offering great insights.
The website design, logo, branding and specific marketing campaigns have made a great impact to our business and visibility within our community. Right Hand Man are very much part of the Little Ants family."
– Anant & Ranji: Owners, Little Ants Childcare Centre
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