Case Study:
The Claim Settlement Company
Industry: Professional
Services:
Business Positioning, Brand Identity, Website Design & Build, Advertising & Promotion, Advise & Act Programme.
A start-up success story.
With many years experience in senior finance and insurance roles, Andrew Holdcroft, now a specialist in Business Interruption Insurance claims had the idea of starting out on his own. The issue was, he wasn’t exactly sure where to start.
After meeting with him and getting a thorough understanding of his specialist expertise, what he wanted to do and how he operates, it was quite clear that starting his own business was certainly the best move.
And so The Claim Settlement Company was born. In a fairly quick pace we completed a Business Positioning workshop finding his key point-of-difference over competitors in his market. We developed a new logo and created a new website that would communicate his key skills to his target market. After that we supported Andrew's new business in exhibiting at a relevant trade show, organizing his business cards, brochures, signage and display elements to setting up on the day.
With this all in place Andrew has been able to grow his business and we are now mentoring him on a regular basis – part of our Advise and Act Programme.
Here’s what Andrew has to say about our services:
"Richard and the whole crew at Right Hand Man have been fantastic in their insights, support, mentoring and practical advice in the start up and ongoing development of my consulting business. Their help started before I actually opened for business in August 2014. They are always positive, question the status quo and hence come up with creative ideas disruptive to the way things are done which enables or extends your own innovation.
It has been very much a partnership in developing and creating ideas, marketing initiatives and the progression of the business as it develops over time. They know the business and so their ongoing involvement leverages off their growing knowledge base of my business and customers.
RHM has really worked for me because they are value for money and they have provided the marketing support that I don’t have either the skills nor time for."
– Andrew Holdcroft, The Claim Settlement Company
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